Someone at an advertising firm just earned their check

He did this for Absolut vodka. I have fallen right into the trap that this film was intended to be.  It's a pretty brilliant advertising strategy; Make yourself look cooler by associating yourself with a director who has credibility outside of your usual demographic in order to make yourself look cool to a new market, don't really insert your product into the actual film so people in that new group don't get all bitchy about product placement, work your product name into the title in a way that it can't be chopped in reviews or promotions (any time the film is talked about your product name and distinct spelling will always be included, give director creative freedom, release it in a viral manner so the newly targeted demographic can spread it and watch it for free (look at me, I fell for it), give the director creative freedom so it also becomes a promotional video for a relatively unknown artist (they made the paper folded costumes I just can't remember their name), call it a short film instead of long commercial to build extra credibility in the creative world.  Finally and most importantly it really is cool to watch.  Nobody

I'm Here-A love Story in an Absolut world
to get to the New Spike Jonez short film site click here.

SG 1ST AVE 6 4 10

Doing something new for the Solid Gold show at First Ave on friday June 4th.   When they rock it, I've got to rock it too.  I'm going to rock-et that night.  Lindsey Borgerson on projections, Bryant Locher on lights, Solid Gold on sound; a fun trio always down for teaming up and making some cool. Excitement over what got tried tonight.

I almost forgot to mention the new shirts that Matt Locher is currently printing.

We might make the staff work a bit more, and they might hate us (but they get paid to be there and there is no way in the world we are a difficult as they make us feel we are); our mission is to work hard and make it worth it for the people who paid to be there.

I love working on shit like this. You'll have to be there to see what I get done.